In their 3rd year at SXSW, Doritos issued “Bold Challenges” for fans to complete in order to earn their ticket to the #BoldStage where they could experience three days of exclusive music headlined by Lady Gaga.

All of the content was pulled in from Instagram, Vine, and Twitter and collected on a responsive site that displayed all the user-generated content next to the details about each challenge. In addition to that, the venue had a fully functional vending chip wall with over 600 bags of Doritos that passerby’s could catch.