The Coachella Valley Music and Arts Festival 2011 was live streamed on YouTube. Over 60 shows were webcast over the three day period of the festival along with backstage, encore, archive, and interview footage. This was the largest amount of live stream show coverage on YouTube to date.
The YouTube channel incorporated a Live Stream Player with three different channels of streaming content, a moderated social gadget for viewers to tweet about the stream, a “5 Gum Shout Out Gadget” that let viewers shout out messages to their friends watching the webcast through Facebook, and a full Schedule Gadget.
The Live Stream was a huge success:
Total Stream Hits: 62,756,225
Total Views: 7,827,402
Peak Concurrent Viewers: 94,551
Average View Time per User: 51.2 min