For the very first time on YouTube, Live From The Runway streamed 30 runway shows from New York Fashion Week 2011. With fashion partners across the network, almost any video from Fashion Week was available on the channel: backstage footage, interviews, highlights, and runway shows from around the globe.

The YouTube Program incorporated the Live Stream Player, an interactive Social Gadget, a Video Carousel with new videos of the day’s runway shows, and a Maybelline Gadget featuring designers’ looks from Fashion Week.

Total Stream Hits: 1,368,115
Unique Views: 115,668
Peak Concurrent Views: 6,035