Doritos partnered with Rae Sremmurd, Mike WiLL Made-It, and Interscope Records to bring fans the Boldest music video experience. For Rae Sremmurd's single, "Over Here", we created a music video where fans and friends put their phones together to unlock the full video and enjoy a truly interactive experience together.

Viewers access overhere.tv and link their devices together. The more that join in, the bigger and funner the experience is, with each phone screen unlocking additional content. For example, additional viewers can lead to the unlocking of secret videos featuring real-time commentary or even an 8-bit version of the clip. It's the first music video that gets better with friends.

I was responsible for digital and video production, as well as BTS and supporting content.