Instead of making a Super Bowl ad for itself, Tostitos made one for everybody throwing a Super Bowl party.

‘Super Bowl Ads for All’ is a Super-Bowl-ad-generator that transformed people’s party details (host’s name, address, and the party start time) into a fully personalized 60 second commercial. These films featured all the Super Bowl ad clichés, creating up to 300 unique commercials for people to share with family and friends.

I was lead for interactive production and emerging technology, as well as a producer on integrated content.